Restoring post-COVID-19 APAC Travel and Destinations’ E-reputation

PATA International
Restoring post-COVID-19 APAC Travel and Destinations’ E-reputation: What social sentiment data tell us
Jun 3, 2020 09:30 p.m HST

From early January 2020, the COVID-19 is dramatically impacting all players of the travel and tourism ecosystem, with various levels and consequences for destinations. Among must-track indicators for DMOs (bookings, post-crisis visitation recovery, Professionals’ opinions, etc.), the overall ‘sentiment’ shared on global social web channels is focal to monitor as reflecting both the state of opinion related to travel and tourism in overall (optimism, pessimism, growing issues and concerns) and the virality and impact of the crisis on specific destinations’ attractiveness.

During this webinar, TCI will share key insights from its social listening tracker (TRAVELSAT Sentiment Index) and analyse the COVID-19 impact on Asia Pacific reputation built from web social conversations at large that can alter destinations’ attractiveness.

 
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