Online Education and Programs

As we persevere and recover from our challenges, let’s commit to emerging better, stronger, and smarter! Despite being physically distanced, there remain many opportunities to learn and connect with our industry and island partners.

Is your organization hosting a program that our membership needs to hear? Submit your landing page link to
David Mark: dmark_77@yahoo.com.

  • The opinions and content of these programs are not endorsed by the Pacific Asia Travel Association, it’s chapters or affiliates.
  • Vendor promoted seminars are marked accordingly and may require email registration and contain product offerings.

FEATURED PRESENTATION:

PATA Hawaii
Navigating Hawaii’s Road to Recovery….when There is No Roadway
Economic Outlook and Forecast Update

June 10, 2020 11:30 a.m. – 1:00 p.m HST

While destinations across the U.S. mainland are focusing on the drive market to fuel the early stages of their tourism recovery, this is not an option for Hawaii (i.e., short of a near-term, widespread adoption of flying cars!), Nearly halfway into 2020, what is the updated outlook for Hawaii’s visitor industry? Find out what our line-up of tourism forecasters and hotel/aviation experts think. These insights will help you better navigate “the road ahead” in the second half of 2020!

  • Eugene Tian, Ph.D., Chief Economist, Department of Business, Economic Development & Tourism
  • Amelia Lim, Managing Director, CBRE Hotels Advisory/Capital Markets
  • Paul Brewbaker, Principal, TZ Economics
  • Brad DiFlore, Managing Director, Ailevon Pacific Aviation Consulting

Moderated by Chris Kam, OmniTrak Group

Programs:

PATA International
Tourism Marketing Strategies under COVID-19 for the Chinese Outbound Market
June 11, 2020 10:00 p.m HST

VENDOR PROMOTED

The webinar will provide an overview of the latest Chinese tourism marketing updates. It will explain the different marketing strategies, latest technologies and action points needed to attract the Chinese market. Apart from that, the webinar will also look beyond the Chinese market to show examples of other regions and their marketing strategies amidst COVID-19.

  • Latest update for China outbound tourism marketing
  • Content creation and promotion for the Chinese market
  • Sales channels for the Chinese market
  • How to welcome Chinese visitors as travel restrictions ease
  • Case studies and interesting examples from other regions of the world

Ketchum and Miles Partnership
Re-imagining Major Travel Experiences Webinar
June 4, 2020 9:00 a.m – 10:00 a.m. HST

VENDOR PROMOTED

There will be no such thing as “business as usual” for the tourism industry’s key experience providers in a post COVID-19 reality. Airlines, hotels/resorts, restaurants, attractions, sports and events are the key building blocks of destination experiences and have all been greatly impacted by this epidemic. In this unique webinar, you’ll hear from speakers representing major professional sports franchises, global hotel and airline brands and international attractions. They’ll talk about how they’ve maintained a connection with their customers through these unprecedented times and, perhaps more importantly, how they plan to resume marketing – and operating – in a world that is likely to require a brand-new approach to the customer experience.


Hawaii Economics Association
Hawaii’s Path to Economic Recovery
with Alan Oshima, Hawaii’s Economic and Community Navigator

June 4, 2020 12:00 p.m. – 1:00 p.m HST

Since his appointment by Governor Ige to serve as Hawaii’s Economic & Community Navigator, Alan Oshima has been charged with guiding the State’s efforts to develop and implement a plan for economic and community stabilization, recovery and resiliency. Join us to hear about the State’s plans and goals for economic recovery, where we are now, and what will be needed to reopen and reshape Hawaii’s economy. Bring your questions – a moderated Q&A session will follow the presentation.


PATA International
Restoring post-COVID-19 APAC Travel and Destinations’ E-reputation: What social sentiment data tell us
Jun 3, 2020 09:30 p.m HST

From early January 2020, the COVID-19 is dramatically impacting all players of the travel and tourism ecosystem, with various levels and consequences for destinations. Among must-track indicators for DMOs (bookings, post-crisis visitation recovery, Professionals’ opinions, etc.), the overall ‘sentiment’ shared on global social web channels is focal to monitor as reflecting both the state of opinion related to travel and tourism in overall (optimism, pessimism, growing issues and concerns) and the virality and impact of the crisis on specific destinations’ attractiveness.

During this webinar, TCI will share key insights from its social listening tracker (TRAVELSAT Sentiment Index) and analyse the COVID-19 impact on Asia Pacific reputation built from web social conversations at large that can alter destinations’ attractiveness.


Honeywell:
Creating Safe Airport Environments
June 3, 2 a.m – 3 a.m. HST

VENDOR PROMOTED

The global coronavirus outbreak has created an increasing number of challenges to individuals, communities and companies while strongly impacting travel, transportation and healthcare. While some governments across the globe announced stimuli packages, the aviation industry is still working to determine how the current health crisis will reshape the sector. In this webinar with International Airport Review, Honeywell experts will discuss specific solutions that enable airports to prepare for what can be expected to be the new normal, in a post COVID-19 world.


Hawaii Visitor and Convention Bureau (HVCB):
How to Shift Your Social Media Strategy During the COVID-19 Recovery Period
May 20, 2020 1:00 a.m. HST

People are turning to social media like never before to find a sense of community. Big shifts are happening and post-quarantine consumers will have new expectations. This webinar outlines how to shift your social media strategy during the COVID-19 recovery period so you can appeal to travelers and tour groups. According to the Harris Poll, the people most likely to travel by plane in the first 3 months of recovery are under 49. These tech-savvy tourists are tapping and scrolling outside the news feed. They are looking for connection and recommendations online. You can stay top of mind and get more bookings from social media coming out of this crisis. Join us to learn social marketing strategies you should be using now and during the recovery to get ahead. This webinar will help you be ready once the travel quarantine is lifted and we are ready to welcome visitors again.


Hagadone:
Advertising Strategies For Hawaii Based Tourism Companies
May 19, 2020 9:00 a.m. HST

VENDOR PROMOTED

Attend for information the This Week and Hagadone Media family finds helpful as you make your own plans. During this one hour webinar, Publisher Kent Coules and Vice President of Hagadone Media- Digital Services Robin Kennedy will share:

  • What re-opening may look like in terms of demographics and numbers.
  • Messaging strategies that focus on the uniqueness of the Covid-19 reality.
  • How digital advertising is adjusting to the “new normal”.

Sponsored by SME Honolulu


Impact Hospitality:
Safety & Security First
May 18, 3 p.m. HST


Moderated by Michael Cheng, Ph.D., CHE, Dean Chaplin School of Hospitality & Tourism Management at Florida International University. Speakers are Ian Wilson, Advisor & Mentor to Singapore’s tourism & hospitality industry, and former SVP at Marina Bay Sands Singapore, Denise Hayashi-Yamaguchi, CEO – Hawaii Food & Wine Festival, Roy Yamaguchi, Chef & Founder – Roy’s Restaurants, Alan Wong, Chef & Founder – Alan Wong’s Restaurant, and WONG Soon-Hwa, Founder & CEO – Asia Tourism Consulting and Vice-Chairman of PATA.

The once robust and healthy global economy is now fragile and vulnerable. The psychological impact of COVID-19 could take its toll on future revenue and delay a much-needed tourism revival.
With concerns over safety and wellbeing at the forefront, what actions can the hospitality and tourism industry take to help reduce travel anxiety and restore consumer confidence?

This session brings together top executives and tourism consultants from integrated resorts, restaurants, and lifestyle and sustainable tourism to address these issues and offer solutions.

The focus will be on ways to keep lifestyle events, experiential & sustainable tourism alive and well in a post-pandemic world.


PATA International:
The Impact of COVID-19 on PATA Visitor Forecasts 2020-2024
May 14, 2020 3:00 p.m. ICT (Thailand)

Under the newly updated forecasts from the Pacific Asia Travel Association (PATA), the most likely scenario for international visitor arrivals into and across Asia Pacific in 2020 is that visitor numbers are likely to reduce by 32% year-on-year. Taking into account the impacts of the COVID-19 pandemic, the volume of arrivals is now expected to reduce to fewer than 500 million this year.

What you’ll learn from Hong Kong Polytechnic University:
● The methods used in the PATA Asia Pacific Visitor Forecasts report series
● Understanding the factors, especially COVID-19, that may have contributed to the future trends of tourism demand within Asia Pacific
● The extent to which COVID-19 would affect the demand for travel within the region
● Suggestions about the ways in which the destination organisations/businesses could combat the negative impacts of COVID-19

What you’ll learn from Euromonitor International:
● The latest global economic outlook based on Euromonitor International’s latest research incorporating COVID-19 effects
● The historic economic performance of PATA destinations for metrics like GDP and disposable income
● The future outlook for PATA destination economies and income in light of the Coronavirus (COVID-19) pandemic


Skift:
Travel’s Path Forward: Short Term Rentals
May
7, 11 a.m – 12:30 p.m. EDT
VENDOR PROMOTED

As the Covid-19 pandemic has resulted in a sharp decline for both the rapidly expanding urban short-term rental market and the prospects of a busy summer vacation rental season, how can players both large and small across alternative-accommodations best balance find resilience in this time? How can platforms best balance the needs of both guests and hosts, following more consistent policy enforcement?


Hawaii Economics Association:
The Economic Impacts of Covid-19 on Hawaii
May 7, 2020 11:30 a.m. HST

Webinar complete, linked to full presentation.

Topics will include the impacts of COVID-19 on the State’s overall economy, including a discussion of Federal and state government actions to mitigate its impact; state revenue collections and impacts on tax collections; tourism; and investment. Possible paths for recovery will also be discussed.

Panelists:

  • Eugene Tian, Ph.D., Chief Economist STATE OF HAWAII DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT, AND TOURISM
  • Seth Colby, Ph.D. Tax Research & Planning Officer, STATE OF HAWAII DEPARTMENT OF TAXATION
  • Erik Kloninger, Partner, KLONINGER SIMS CONSULTING
  • Paul Brewbaker, Ph.D., CBE Principal TZ ECONOMICS

Moderated by Lesley Harvey, HEA President


Adara Mission Impossible:
Cracking the code of customer data and identity: Defusing the 3rd Party Cookie Time-Bomb
May 6, 2020 8:00 a.m. EDT

VENDOR PROMOTED

Join us for the first in a series of ADARA webinars on the topic of customer data and identity. Our debut session, in partnership with LiveRamp, will feature Charles Mi, CTO at ADARA and Ian Meyers, Sr. Product Manager – Identity at LiveRamp. These experts will explore the implications of changes to Google’s 3rd party cookie policy and provide suggested strategies to prepare for critical developments in customer marketing.


Zoom:
Getting Started with Zoom Meetings
May 6, Ongoing

VENDOR PROMOTED

Ready to start using Zoom, but need some help? Drop-in for our daily (Mon-Fri) quick starts! A Zoom expert will take you through a 30-minute high-level tour of Zoom and cover the basics to get you up and running. It’s as simple as logging in, scheduling a meeting, and finding the controls. Start Zooming today! Stick around to get all your burning questions answered through live Q&A!